Mirva Saarijärvi is the Group Marketing Manager at Nordic ID. She is also the Editor of RFID Arena. Mirva has a double Bachelor's degree in Engineering (IT and Production Planning) as well as a previous degree from a Commercial College in Foreign Trade and Marketing. Mirva is very interested in social media marketing and believes it to be the future sales and marketing tool for any company.

Hanna works with graphic design, marketing and communications at Nordic ID. Together with the Group Marketing Manager, Mirva Saarijärvi, she works on spreading the word of the amazing RFID technology around the globe. Hanna has a Master's Degree in International Marketing from Åbo Akademi University and a Degree in Arts and Craft Design from Lahti University of Applied Sciences, Institute of Design. Functionality and esthetics are her passions, which makes Nordic ID and its products a perfect match for her.

I am in charge of developing new vertical markets and solutions for Nordic ID. I am also engaged in various product and customer development projects. I have worked in the Auto ID industry for the past 9 years and have been involved in a number of projects especially in the retail industry. I have a special passion for Fashion Apparel industry as well as Speciality Retail. Currently I spend a lot of time in studying how RFID can benefit Retail industry.

Nordic ID Sales Director Atte is an energetic man that pushes us all at Nordic ID towards great RFID accomplishments.

Jorma Lalla is the founder and CEO of Nordic ID, a Finnish manufacturer of mobile RFID and barcode computers.

He started his career at Nokia Mobile Phones 1983. He worked there as a Project Manager and R&D Department Manager. One of the highlights of these positions was participating in the introduction of one of the first true portable cellular phones in the world.

Jorma Lalla has inspired Nordic ID to grow to an international player in the Auto-ID field. Today Nordic ID has subsidiaries and offices in several European countries and in the USA. Nordic ID has a longstanding record of presenting ergonomically designed mobile Auto-ID devices - most recently for developing the first UHF RFID devices with mobile phone functions in the world. This adds to Jorma's achievements; building the first online mobile Auto-ID solution before the time of Wi-Fi and/or Internet-based services and being the head of the team that built the first mobile phone, the Finnish Nokia Mobira Talkman.

Jorma likes to speak for entrepreneurship and promote RFID.

Teemu Ainasoja holds currently a position of President and CEO at Nordic ID Inc. He has worked with Nordic ID about 8 years inpositions of Sales and Marketing Director and Solution Center Director. In his positions Mr. Ainasoja has collected a wide and deep understanding of Auto-ID markets and technologies, for example inventory device related patent has been granted to Mr. Ainasoja. Previously Mr. Ainasoja has worked in international energy industry. Mr. Ainasoja has master's degree in Industrial engineering with second major in electronics, another masters' degree in marketing as well as minor studies in law and intercultural communication.