As the recap from Tuesday shows, School of RFID had a major success with Experience Fashion RFID in Paris. We have had a lot of blog posts out lately, in case you missed them, links are here. RFID and Privacy are still a hot potato, check the video and article
Whirlwind of success for Experience
Fashion RFID in Paris
The event started last Wednesday with a store visit and
presentations simultaneously and both were packed with interested
people. Loads of information was spread out and questions were
pouring down on the presenters. It was obvious that pencils were
smoking from the speed they were written with.
On Thursday the success continued and they began similarly to
Wednesday with a store visit and presentations. During this day
also a bit of Finnish craziness was presented to the crowd in the
form of a funny exercise. You needed to be there to know...
More over the event and the presentation, you can
read here.
Guest Blog post this
week
This week we got a view from a consumer, a man, a husband. He
believes that a husband often feels tired, or even exhausted being
shopping with the wife and he is hoping RFID to bring relief to
this. Nevertheless we can be quite sure that the question "Honey,
does my bum look big in this?" will remain...
To read the Guest Blog, please click here.
Last week's Blog posts
We got two excellent blogs posted last week. This time both
technical and retail oriented.
1) RFID:
Spurring Business Transformation in Fashion Retail
According to a recent U.S.
study, most fashion retailers believe their stock information is
around 99% accurate. In reality it's closer to 75%. As we all know,
low accuracy means out-of-stocks, which causes potential customers
to leave stores empty-handed.
2) Managing
environmental issues related to RFID
RFID's main benefit lies in
the ability to recognize individual items from a-far. The business
benefits related to the technology especially for apparel retailers
are lucrative and offer what no technology has been able to do
before.
RFID and Privacy
In today's Europe RFID is growing business for retailers and
especially apparel retail. Many retailers starting with RFID face
the fact that people have doubts and concerns over the technology
and interest groups lead the discussion on the internet forums and
do a lot of lobbying.
PIA (=Privacy Impact Assessment) might satisfy your
officials but you need to be prepared to talk to public as
well.
School of RFID prepared a video on the subject, you can watch here.
An earlier article is also still relevant and good reading. You can find it
here.
Summer is here! Enjoy the sun! :) Until next week. :)
