On June 20th at 8:00 A.M. you can feel the excitement in the room. The speakers feel excited over their presentations; listeners are eager to hear them and the organizers just hope that everything goes as planned. And yes, the event was a success.
After nice welcoming words from Jorma Lalla, CEO of Nordic ID
the audience got split into two groups. Group A went for a store
visit to American Apparel to listen to none other than
Mr. Kris Doane letting people in on the RFID solutions they have
chosen. Group B started listening to presentations.
American Apparel RFID story
Nainan Kurian - Liwa Stores / GANT
Mr. Nainan Kurian, CEO of Technowave Group introduced an
interesting case from the United Arab Emirates. He went through the
processes that the Liwa Group was using before the RFID roll out
and what problems they needed to solve. In terms of the old system
there was certain limitation why it didn't provide the wanted
results. The old methods involved extensive scanning, loads of
manpower and human error. The biggest issue was shrinkage. Mr.
Kurian went through how the Liwa Group decided to face these issues
and how they ended up with RFID as the perfect solution to their
situation. Reasons for choosing RFID were listed, such as faster
scanning. Mr. Kurian went through the implementation of the whole
system and the challenges that were encountered. As future plans
Mr. Kurian named that Liwa Group is planning to extend the use of
RFID within the GANT brand and to other brands as well.
More on the Liwa Group - GANT case.
Maciek Sadowski - Creating Customer Value
with new technologies
Young Master Sadowski started with key concepts working his way
to creating customer value with item-level RFID & NCF and
finishing with typical use cases and suggestions. To make it simple
he concentrated on the functional and hedonic value of customer
value types and went through the value sources that affect them and
how different stages of adopting new technologies reflect in the
matrix of customer value sources and customer value and
technologies. Later on a summary of Mr. Maciek Sadowski's research
will be on the RFID Arena as an article. The link shall later
Managing environmental challenges such as
cross reading in the world of RFID
Mr. Janne Mäkeläinen and Mr. Lothar Struckmeier held a
presentation about the environmental challenges of RFID, such as
cross reading, and how to deal with them. They covered the basics
of the technology, antenna reading, tag positioning and went
through a test conducted by the School of RFID.
You can find more on the subject here.
Next up was a live demo and a lucky member of the audience got
to be a test driver. First a rack of clothes was counted manually.
It took 2,5 minutes. Next up was the Nordic ID Morphic UHF RFID
Cross Dipole and it finished the task in 15 seconds, with all the
correct sizes and colors. The live demo was a fun exercise between
Mikko Nikkanen - NFC based marketing
Mr. Mikko Nikkanen from Smartrac held a presentation on NFC
based marketing. He went through the extensive portfolio of RFID
and NFC they offer to retail and apparel solutions. He brought the
audience up to date on what is going on with NFC at the moment and
what NFC can bring to marketing in terms of for example
campaigning. He pointed out that NFC is a consumer driven business
and that it concentrates on retail applications, brand and product
authentication and adding to the consumer shopping experience. He
covered brand protection in very ground level as to embedding the
NFC inlay, how counterfeiting occurs and how to increase security
with the help of NFC. He also continued with the shopping
experience, which is a trend we all already run into daily.
Jean Cristophe Lecosse - RFID in
Mr. Jean Cristophe Lecosse from CNRFID wanted to give an update
on what the world of RFID is looking like in France today. He first
covered the CNRFID and its services and then continued to the
market for retail RFID, application values and of course
application examples. He went through studies that show the growth
of RFID in retail, especially in terms of turnover and number of
tags deployed in retail RFID. He then showed the values of RFID in
the supply chain and the ROI potentials. He gave an example of a
successful retail RFID deployment; Serge Blanco - they use RFID
from DC to point-of-sale including inventory and shrinkage control
in warehouses, control of receipts and shipments at DC. He also
mentioned Auchan, Optical Center, Cléor and Rica Lewis as
Road -to-success: RFID cases in Specialty
Questioning Why and If are no longer relevant in today's retail
community when talking about RFID. It is more and more about When
and How. Mrs. Jessica Säilä, Nordic ID Business Development
Director, claims that by 2018 80% of retailers will have adopted
RFID. For a successful RFID path you need to start with the basic
lego blocks: your items + interrogator + tags + software and you
will achieve 99% inventory accuracy. Detailed she went through each
lego block and its effect on fashion retail. Next she tackled the
garment life cycle and how RFID works in each point.
The same benefits can be seen in the video
Designed, delivered, sold.
The first seminar day ended with a nice dinner at the Le Grand
Café Capucines and a rumor has it that a few drinks were
poured in some Parisian pubs as well…
The day starts with another store visit for the second
In the meantime the group that already went to the store the
previous day, got to hear the nice presentations by Nainan Kurian
and Maciek Sadowski.
Uwe Quiede - The RFID boost in the German
Mr. Uwe Quiede presented an extensive list of German retailers
that are already at full speed with RFID. He went through the
different stages of an RFID project from the beginning to the end.
He also recapped all the benefits that RFID brings but from a
different angle. He went through values that retailers have
received through RFID and there were even new findings. As in every
project that gets started. The received benefits exceed the amount
expected. Challenges within projects and solutions were
To keep people awake it was time to get them moving. Nordic ID
HQ had prepared a short exercise video called: I am Scanman. The
video starred Nordic ID engineer guys and girls from marketing,
sales and business development and showed the audience a little bit
of the craziness that lives inside each Finnish person. Everyone
had a laugh and the short exercise moment relaxed the
Software tricks to boost performance for
RFID based inventory and product search
The presentation by Jessica Säilä included the challenging
scenarios for apparel retail and suggested settings for software,
human factors and how to get started. As to challenging scenarios,
mass reading, cross reading and trying to know exactly what you
read instead of reading too much were dealt with. The audience was
given specific tips on handling the situations. Jessica also showed
charts showing clearly how much training improves reading results
with RFID. The first 90% of tags gets read fast and the last 10%
takes a long time. Taking the human factor in account the reading
performance can be affected.
Some additional links:
RFID reading performance tricks
100+1 mobile RFID applications in apparel supply
RFID SW development - understanding inventory with
RFID & privacy
In order to start the discussion about privacy issues a short
video was shown. The audience got to see it before the finger food
lunch and then continued with the following topics:
- PIA (Privacy Impact Assesment) - for officials
- What kind of issues are there to discuss? What are people
worried about?- Who does it concern? Who should you be talking
- According to GS1 US this is not an issue in the USA. Why? What
is different here?
- How, when and why to address the issue?
- What are the platforms where the people talk?
- Lobbying for RFID? Why? Where? To who?
- The interest groups already talk in forums and do their
lobbying, can we let them lead the discussion and not take part?
Can we afford that?
RFID and Privacy video.
RFID and Privacy article.
Yes, we had a great seminar with excellent presentations. And
more than that, we had a fabulous time! We thank all the
participants, speakers and audience alike, for making the event as
good as it was.
A couple of quotes from the event:
"I took 15 pages of notes".
"I really love you, I want to be your fan. Do you have Facebook
"The exercise was so much fun, I loved it! Thanks!"
If you want more detailed information on the presentations,
please contact email@example.com.
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